Envy Apple Juice Branding
Envy Apple Juice is a juice product subsidiary created by Johnstone Farms. Founded by Sam Johnstone in 1991, he wanted to create fresh organic apple juice from his orchard in Washington County, Idaho. Sam’s recipe consists of exclusively using only Envy apples. Since it’s inception, Envy Apple Juice is now seen as one of the most popular organic juice products in the United States. Today, Sam and his family openly welcome vistitors from all across the world to his orchard to experience his passion for fresh organic juice. The design process for this branding assignment consisted of emphasizing the color red and green to bring out the best of Envy apples, which create a rich and striking harmony. The four part billboard series is a campaign series to bring awareness to Sam's product. If were energetic, ecstatic, and elated, then were bound to be envious!