Tone Army Records Rebranding
Tone Army Records is a vinyl record shop in Concord, CA. The rebranding process involved designing a new logo, poster, and a business card as part of a new retro color scheme for the brand. I found it of great importance to emphasize a tone arm and a turntable within the logo, not just because of the name, but because the shop sells audio equipment to accompany it's crates of vinyl records for sell. Luckily the letters "T-A-R" for Tone Army Records, creates the perfect opportunity for pulling this off as a new brand logo. Pink, purple, and teal were chosen as the primary colors to represent the retro feel the shop radiates.